Michael
Mogensen
Three month expert consultant contract with Insitum (acquired by Fjord/Accenture).
The Challenge
Insitum was commissioned by Peru's leading financial group to create the value proposition for a retail credit card and to design and prototype the benefits program of a new cash card. The target audience for both cards are primarily low and lower middle-income Peruvians.
The credit card re-design provides customers with card options that serve their needs by helping them make it through the month. The cash card provides unbanked Peruvians with the benefits of a bank card while maintaining what they value in cash transactions.
Role and Methods
The role and methods used include immersion through field research and interviews in Lima, Arequipa and Huancayo, analysis of the information obtained, design and co-creation of the value proposition and overall design principles.
Results
The client was provided with prototypes that will allow them to re-launch a credit card that meets the needs of their target market, as well as the benefits program of a cash card and app that provides Peru's unbanked with the benefits of a bank card without losing what they value in cash transactions.
The Challenge
Insitum was commissioned by Peru's leading financial group to create the value proposition for a retail credit card and to design and prototype the benefits program of a new cash card. The target audience for both cards are primarily low and lower middle-income Peruvians.
The credit card re-design provides customers with card options that serve their needs by helping them make it through the month. The cash card provides unbanked Peruvians with the benefits of a bank card while maintaining what they value in cash transactions.
Role and Methods
The role and methods used include immersion through field research and interviews in Lima, Arequipa and Huancayo, analysis of the information obtained, design and co-creation of the value proposition and overall design principles.
Results
The client was provided with prototypes that will allow them to re-launch a credit card that meets the needs of their target market, as well as the benefits program of a cash card and app that provides Peru's unbanked with the benefits of a bank card without losing what they value in cash transactions.